Betting on Sports
Also known as: Betting on Sports Europe; Betting on Sports America (US sister brand, see SBC Summit Americas)
Betting on Sports was SBC Events' original sports-betting conference, run at Olympia London from 2017 to 2019, with a US sister edition (Betting on Sports America) in New Jersey. Both brands were discontinued around 2020-2021 and folded into what are now SBC Summit (Lisbon) and SBC Summit Americas respectively.
- Venue
- Olympia, London (last confirmed host venue)
- Headquarters
- London, United Kingdom
- Ownership
- SBC (Sports Betting Community) / SBC Events (brand now discontinued)
- Also known as
- Betting on Sports Europe; Betting on Sports America (US sister brand, see SBC Summit Americas)
History
Editions confirmed at Olympia, London: 12-15 September 2017 and 17-20 September 2019. By 2019 the event had reached capacity, prompting an announced relocation to Fira Barcelona for a September 2020 edition. No evidence was found that a Betting on Sports-branded edition was actually held after 2019; SBC's Barcelona and Lisbon event has run under the SBC Summit name since 2021.
Notable
- Ran at Olympia, London, 2017-2019, before outgrowing the venue
- A move to Fira Barcelona was announced for September 2020, but the Betting on Sports brand was not used again afterward
- Its US sister event, Betting on Sports America, was renamed SBC Summit North America and later became part of SBC Summit Americas (2025)
- Effectively discontinued - SBC's current events use the SBC Summit name exclusively
Notable work
- operators
- affiliates
- suppliers
- regulators
How well established
The 2017 and 2019 Olympia editions and the announced September 2020 move to Barcelona are documented. That the brand was discontinued is inferred from its absence after 2019 and from SBC's use of the SBC Summit name since 2021, rather than from any announcement of a closure.
