Sara Hägge is the CEO of Nordic.Partners, bringing extensive experience in affiliate marketing, CRM strategy, and business leadership within the iGaming industry. She previously served as Head of CRM and Head of Affiliates at Nordic.Partners, where she led customer engagement initiatives, CRM strategy, and affiliate growth. Before joining Nordic.Partners, Sara spent more than five years at Whitezip, progressing from Marketing Manager to Senior Affiliate Marketing Manager. Her expertise spans affiliate marketing, CRM, customer retention, partnership development, and building data-driven growth strategies.