Arman Gal is co-founder and CEO of Smartico.ai, a leading B2B provider of unified CRM, gamification, and loyalty solutions for the iGaming industry. With over two decades of experience in software development and R&D leadership, he has shaped player retention strategies for major operators and platforms worldwide.
Career
Gal began his career as a software developer in Israel, working on tax, real-estate, and insurance systems before joining the Israeli Defence Forces’ accounting unit as a Java developer. He later moved into fintech as architecture and development lead at IDI Ventures, building B2B trading systems.
He transitioned to iGaming in 2010 as Chief Software Architect for Poker at Playtech, where he redesigned server infrastructure and led international development teams. In 2013, he became R&D Department Manager for Playtech’s poker clients across Sofia and Kiev, overseeing 50+ developers and B2B delivery.
In 2016, Gal co-founded Tiebreak Solutions Bulgaria as CEO and CTO, focusing on CRM automation, gamification, and real-time BI for retention marketing. He joined DraftKings in 2020 as Project and Delivery lead, launching sportsbook and casino products in multiple U.S. states, before becoming CEO of Smartico.ai in 2022.
Experience
At Smartico.ai, Gal leads product strategy and business development for a unified platform combining CRM automation, loyalty engines, and gamification tools. The solution helps operators increase player engagement, streamline retention workflows, and leverage real-time data for decision-making.
He also co-founded TheAffiliatePlatform.com in 2022, an affiliate management system designed for iGaming operators. His background spans poker, sports betting, and casino verticals, with deep expertise in regulated markets and multi-jurisdiction compliance.
Innovation
Gal has positioned Smartico.ai at the forefront of AI-driven gamification and CRM automation. The platform uses machine learning to personalize rewards, automate campaigns, and optimize player journeys, helping operators reduce churn and increase lifetime value.
Under his leadership, Smartico has integrated real-time analytics and modular architecture to support rapid deployment and customization for operators of all sizes. In April 2026, Optimove announced its acquisition of Smartico, underscoring the company’s strategic value in the CRM marketing space.
Future plans
Looking ahead, Gal is expected to continue scaling Smartico’s technology within the Optimove group, deepening AI capabilities and expanding global reach. His focus remains on building future-ready, data-driven engagement ecosystems that help operators thrive in increasingly competitive iGaming markets.
