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PLUG2WIN

PLUG2WIN

PLUG2WIN is a managed gamification and LiveOps engine for online casinos and sportsbooks. Missions, tournaments, personalised offers, a sport module and player analytics run on one coin economy, operated by the PLUG2WIN team on top of the operator's platform.

Общая информация

Сайт
www.plug2win.com
LinkedIn
linkedin.com/company/plug2win
Контакты
Email: [email protected]Telegram: @seseuuEmail: [email protected]Email: [email protected]
Категория
Геймификация
Юридическое лицо
Plug2Win LTD
Какие задачи решает
  • Players lost in the first session and the first weeks
  • Low registration-to-first-deposit conversion
  • Bonus budget spent on the wrong players
  • CRM teams without capacity to build and keep retuning campaigns
  • Sportsbook players with no reason to return between matches
  • Reluctance to share player personal data with a vendor

Инструменты

  • Missions

    Daily missions with coin rewards, including automatically personalised missions per player and sport missions.

  • Daily Streak

    A reward that grows for each consecutive day, shown as a calendar; a missed day can be restored with coins or a deposit.

  • Deposit Streak

    A ladder of consecutive deposits with step rewards, a grand prize and a deadline after which unfinished progress burns.

  • Piggy Bank

    A personal balance that fills with coins over time and opens with a deposit.

  • Wheel of Fortune and Scratch Cards

    Instant-win mechanics, played for free daily or unlocked by a deposit.

  • Lootboxes

    Bronze, Silver, Gold and Mystery boxes, unlocked with coins or a deposit, or won in missions, on the wheel or in the store.

  • Coins and Bonus Store

    A closed currency that players earn in mechanics and spend on free spins, bonus cash and lootboxes, including direct purchases and a real-prize store for VIPs.

  • Tournaments

    Timed leaderboard races with 12 scoring types, fixed or progressive prize pools, segment pools and automatic payouts.

  • Smart Offers (LiveOps)

    An engine that builds an individual offer per player from live behaviour, such as losing-streak cashback or comeback boosts, under hard budget caps and a kill switch.

  • Dynamic Lobby

    Re-orders the operator's game categories from behavioural scores through one script tag, A/B-tested against the manual lobby.

  • Sport Module

    Sport missions, freebets and combo boosts bought with coins, plus casino-sport cross-sell on one wallet.

  • Analytics

    Per-player churn probability, LTV forecast and revenue at risk, segmentation across 8 dimensions and 12 behavioural profiles, and weekly control-vs-test reports.

ИИ

Использует ИИ

Predictive ML models run in production: per-player churn and LTV prediction, automatic segmentation, and personalised missions generated from player behaviour. The LiveOps engine and Dynamic Lobby act on these scores in real time, and each model is checked with control and test groups.

Интеграции

О продукте

PLUG2WIN is an engagement engine that plugs on top of an online casino or sportsbook. It combines five engines, gamification, tournaments, LiveOps (Smart Offers and Dynamic Lobby), sport and analytics, around one closed coin economy that the operator controls. Everything runs inside the operator's own UI, under its brand, through an always-visible bubble widget.

The company sells it as a service rather than a toolkit. A PLUG2WIN team covering design, frontend, DevOps, QA, analytics, product and project management, with a dedicated customer success manager, sets up the mechanics and campaigns and keeps running them. The operator's team can focus on marketing, payments and acquisition. An analyst sends regular reports on what ran and what it changed, and pricing is agreed individually based on the operator's GGR and stack.

Integration is event-driven and API-only. The operator's platform sends player events; PLUG2WIN returns mechanics and pays rewards through the operator's existing bonus API. The company says it needs only a data stream (Kafka, Centrifugo or similar) and a bonus API, and works alongside any existing CRM. It handles tokenised player IDs only, so personal data stays on the operator's platform. Cooperation runs in three stages: setup (up to two weeks; the site quotes about three weeks to go live), one to three months of launch and measurement against a control group with weekly reports, then a global rollout to the whole audience.

Results are measured as control versus test. On one live casino brand, PLUG2WIN reports +30% registration-to-first-deposit conversion (20% to 26%), +44% first-week turnover and +22% deposit frequency. For the gamification module it cites +15-66% ARPPU and +6-46% average deposit across brands, with the full A/B tables shared under NDA.

PLUG2WIN was founded in 2023. Its website is run by Plug2Win LTD, with an address in London, while LinkedIn gives Tel Aviv as headquarters. The company says it serves more than 40 brands and over 500,000 monthly active players, most of them under NDA, and in April 2026 announced a partnership bringing its gamification and LiveOps natively into the TrueLabel platform.